Life's Abundance
Life's Abundance Cat Food
Why do Cat Breeders Recommend Food and Other Pet Products?
As a former longtime dog, and now, cat breeder, I have been using and recommending food and other pet products for many years for their value and health benefits. As a breeder, I have always tried to be ethical and conduct myself and my cattery with transparency. Recently, a few pet owners have brought the issue of the perks that pet food companies make available to breeders to my attention, so for any confusion, I do apologize. I never considered these perks as a conflict of interest. Furthermore, my cats, their kittens, and their health and well-being are my primary concern and for that, I will not apologize.
I believe quality pet food must support good health, provide a high level of fitness and condition, contain no fillers (corn or wheat and/or gluten), no artificial colors or flavors, be produced with good quality control (no pet food recalls), be formulated consistently, contain natural wholesome ingredients, be nutrient dense so an owner feeds less because of no fillers (corn or wheat), and made in the United States.
Over the past 35+ years, I have tried many different products and pet foods forming an opinion about what products work best for my animals and my puppies or kittens.
Breeder Programs - What Are They?
Breeder Programs exist because after purchasing a pet over 90% of pet owners continue to feed the same food their breeder uses. The pet food companies know that breeders use and recommend that food and their recommendations boost that companies' sales. Most breeders belong to a "breeder program" for the brand of food they feed. These programs vary from company to company. The breeder may get such things as one free bag of food for every six bags purchased, kitten starter kits, or a wholesale price on 30-40 pound "breeder" bags of food.
In my opinion, ethical breeders do not endorse products simply to get a company's incentive. I make our recommendations because I like and use the products. Furthermore, I firmly believe Life's Abundance products are superior. I freely admit I receive a very (very) small commission, but that is not the deciding factor in the products I use or recommend.
Life's Abundance has NEVER had one product recalled. The majority of pet food companies have had one or more recalls.
Why Life's Abundance?
I believe my knowledge and experience pertain to my comments here. For over 18 years, I have been actively breeding, raising, and showing Persian cats. It took me a while to find a food that all my Persian cats and kittens did well on and one I felt confident in recommending to my kitten buyers.
In the summer of 2009, I was contacted by an Independent Representative for Life's Abundance. I vaguely listened to her sales pitch about the food, superior ingredients, and commitment of the company to the health and well-being of dogs and cats, how their breeder program worked, and the fact the company believed in "giving back" (a portion of sales proceeds goes to assist rescue organizations). After her sales pitch, she offered to send me a free bag of food to try, and I, of course, agreed since I was looking for new food for my cats.
The day the food arrived, one of my cats (once again) had food-related diarrhea. Instead of doing a slow switchover on the food, (since she already had diarrhea), I just pulled the bowl of Royal Canin Persian formula food out of her enclosure and put in a bowl of the Life's Abundance cat food. This cat had a five-week-old kitten (Tempest) who was just starting to eat kibble food, so I was interested to see if the kitten could tolerate the quick switchover in food also.
The next morning when I went into the cat room and checked on these two cats, the diarrhea was gone (and has never come back)! Initially, this sold me on the food. However, I needed to know more before making any decision. So, I researched the company to find out about the principals in the company (who they were, their background, etc.), how fiscally sound the company was, what complaints (if any) had ever been made against the company or individuals, recalls (whether voluntary or not), etc. I was pleasantly surprised with the glowing reviews and information about them. I was very impressed with the CV and experience of the product formulator, Dr. Jane Bicks, DVM. I then looked at the ingredients of the foods and other pet products and was very impressed with the wholesome, safe, and healthy ingredients. Life's Abundance is not sold in grocery stores, pet food chains, etc. All their pet food products are delivered directly to the purchaser's door and guaranteed to be six weeks or less fresh. After this research, I concluded that Life's Abundance pet foods hit all my must-haves:
- supports good health
- provides a high level of fitness and condition
- contains no fillers (corn or wheat and/or gluten)
- no artificial colors or flavors
- produced with excellent quality control and strict inventory controls to ensure the quality and safety of the food
- formulated consistently
Additionally, Life's Abundance uses a "fast-cook" process at low temperatures to help preserve the nutritional value of each wholesome ingredient.
Life's Abundance has been in existence since 1999, and not one of its products has EVER been the subject of a recall – either "voluntary" or "involuntary". That is quite a record for a pet food company, as I have not found another pet food company that has not had at least one product recalled at some time. As a pet breeder and owner, it is essential for me to know the food I am feeding my cats and dogs is healthy, safe, and nutritionally sound or I will not use or recommend it.
How Does Life's Abundance Breeder Program Work?
The breeder program for Life's Abundance is set up somewhat differently than most pet food companies I have ever dealt with in over 40 years of breeding and showing animals. A breeder has to become an "authorized representative." The representative receives a "replicator" website, a duplicate of Life's Abundance's corporate website. The representative's identification number is embedded in this "replicator" website. When a pet parent clicks on the Life's Abundance link on Pelaqita Persians' website, it takes them to a replicator site that belongs to my childhood friend, Martha Loewe. At my urging, Martha became an Authorized Representative a few years ago. Martha came home from Afghanistan several years ago, suffering from PTSD, and she can no longer work. All of my website's Life's Abundance links link to Martha's replicator site, earning her small commissions on subsequent sales—none of the links on this website link to my Life's Abundance replicator website.
Why I Became an Authorized Representative
I saw first-hand the difference this food made in my cats' lives, and because I firmly believe that just like human beings, our pets are what they eat, I decided to become an Authorized Representative for Life's Abundance. Additionally, if food is appropriately formulated with premium ingredients and no fillers, a pet owner feeds less food to their pet daily, saving me and my pet owners' money on a cost-per-day, cost-per-month, and cost-per-year basis.
The healthier and safer a food is, the healthier the animal or person will be. Due to my belief in Life's Abundance pet foods, I decided that if my kitten buyers would continue to feed our kittens Life's Abundance cat food, I would guarantee the health of my kittens for five years – again, this is because I believe in the food and knew the kitten would be healthier as a result of a superior diet. If a buyer does not wish to continue feeding Life's Abundance, the buyer will get a one-year health guarantee. Life's Abundance notifies Martha each time a pet owner orders a product through her replicator website. This way, I can ascertain if one of my kitten buyers complies with my five-year health guarantee to feed Life's Abundance.
Unlike other pet food companies, Life's Abundance does not offer their representatives or breeders free kitten or puppy starter packages; I purchase them for my kitten buyers. Rather than buying food wholesale (like other pet food companies' breeder programs), I pay the same price per bag that my kitten/cat buyers pay when they order through Life's Abundance "auto-ship" program (saving 10%). Instead of free kitten kits, wholesale prices, or other incentives that other large pet food companies offer, Life's Abundance pays an independent representative a small commission on most items purchased through a representative's website, including the items the representative buys. I purchase a lot of pet food since all my dogs and cats eat Life's Abundance foods.
I want to ensure everyone understands that while I am an Independent Representative for Life's Abundance, I do not recommend products I am not using myself and do not fully believe in and support because of their superior ingredients and health aspects for my animals. I will never apologize for feeding my dogs and cats safe and nutritionally sound food or recommending those same products.